Book a call
Book a call

Nancy.

Data-led insights to others' social media successes.

We use our tool Nancy to help organisations shape their content marketing strategy by reverse engineering the strategies and tactics competitors have used to achieve success

Feedback from our clients

Introducing Nancy: The surest way to create a winning social media strategy

Uncover what's working for others. Nancy analyses the Instagram (or other platforms) of your biggest competitors to see which posts, ads, videos, competitions or other content have had the greatest engagement.

Save weeks of time on research. We've done all the research for you. We'll present the secrets from the sector which you can use straight away to increase engagement and reach your audience.

Use as inspiration for your strategy. By looking at several competitors, we can find patterns, reasons and/or sequences which can inspire your social media strategy, and point your communications and marketing team (and budget) in the right direction.
We want to work with your marketing team to supercharge your engagement. We partner with your team to understand your business, audience, capacity and approach. We help guide them to adjust their approach and plan-in engagements which cut through.
Feedback from our clients

Nancy gives data-led insights

Far from a communications agency, we uncover the data behind the social media successes of brands you follow or would like to emulate. The data shows practical actions which drove engagement and audience building - who, what, when and in which formats to post; the use of affiliates, celebrities, influencers; ads and competitions. It's all there waiting to be discovered.

We learn about you

We hold a workshop to understand your organisation and the specific questions you have about your social media performance and competitors performance. We can uncover the main players in your sector or brands with similar growth trajectories you can learn from.

We use smart tools to find and analyse your competitors

We look in detail at your 5 closest competitors posts and activity for the last 4 years. We analyse follower growth, post engagement, post types, post times, post content in order to answer questions like:

  • What caused big spikes in follower counts or periods of high follower growth? 
  • Why did some of their posts go viral - what caused them to achieve 5X as much engagement as other posts? 
  • What and when should you post to get the highest engagement?
  • Which ads were the most engaged-with and why?
  • Did the use of celebrities, influencers or 3rd party content help engagement?

We deliver a detailed report to inspire your strategy

Then we’ll give you a bespoke analysis of your 5 closest competitors with actionable insights on what your team can do today to reach wider audiences, reach the right audience and get more active engagement for your brand. This helps you to resource your team and plan ahead with confidence.

What our clients have said

"It was all really useful information, particularly looking at each competitors highest growth period and how they used ads. The content analysis is so needed for our new social-first brand."

Wellness product brand

Head of Marketing and Communications

See more feedback here →

Shape your social media strategy with data-led confidence at an affordable price

One-off report

An analysis of competitors' social media historical success on either Instagram or TikTok

£3,500

Workshop to explore your social media marketing strategy to explore best types of data to collect and analyse

Historical follower growth, key growth moments (and what caused them), most viral or engaged with posts and videos

Trends between competitors analysed and lessons and insights summarised

Key findings are turned into recommendations and presented to your team

Three month sprint

Let us employ several tools at our disposal to transform your company's sales and marketing operations

£8,000

A lot more than just data analysis - we would work together to transform your sales and marketing

We can look into sales and marketing deep-research tools and automations that will transform your pipeline

Iterating and learning with your team for ongoing improvement of results

Book a call

Data protection and compliance is important to us

We have deep in-house expertise in data protection and privacy rules as well as professional knowledge of fundraising risk and regulation to ensure our services are compliant

Data Protection Policy

Ziptrix Ltd

96 Frances Street,

Chesham,

Buckinghamshire,

HP5 3ES

Services

About Us

© 2024 ZIPTRIX LTD. ALL RIGHTS RESERVED.