NANCY: understand others' social media successes

We use our bot Nancy to help organisations shape their content marketing strategy by reverse engineering the strategies and tactics competitors have used to achieve success.

"why reinvent the wheel? Instead of guessing what social media activities could work for your brand, see what similar companies have done that cuts through"

Tom, Founder of Ziptrix

What does Nancy do?

Nancy analyses the Instagram (or other platforms) of your biggest competitors to see which posts, ads, videos, competitions or other content have had the greatest engagement.

By looking at several, we can find patterns, reasons and/or sequences which can inspire your social media strategy, and point your communications and marketing team (and budget) in the right direction.

See what's working for others. Use as inspiration for your stategy.

What is the service offering?

We hold a workshop to understand your organisation and the specific questions you have about your social media performance and competitors performance.

Then we’ll give you a bespoke analysis of your 5 closest competitors. Having looked at every post in the last 4 years, we will have analysed follower growth, post engagement, post types, post times, post content in order to answer questions like:

  • What caused big spikes in follower counts or periods of high follower growth? 
  • Why did some of their posts go viral - what caused them to achieve 5X as much engagement as other posts? 
  • What and when should you post to get the highest engagement?
  • Which ads were the most engaged-with and why?
  • Did the use of celebrities, influencers or 3rd party content help engagement?

We want to work with your marketing team to supercharge your engagement.

INTERESTED IN CHATTING ABOUT NANCY?

Get in Touch

Tom@ziptrix.co.uk

Chloe@ziptrix.co.uk